Maybe it is because I am project manager or maybe I am a project manager because of this. But I prefer to talk in statistics, possibilities, charts, and PowerPoint presentations. So, instead of a detailed text of what I did or where my focus lies as a project manager for strategic communication, I will simply put it in the following chart. This explains not only the five main components of strategic brand communication but also how I manage the process.
Further, if it helps you create your own strategy or track your project manager,
even better- you´re welcome!